Eleven + White

Quality and accessibility are displayed on every instance of the Eleven plus White brand. It was therefore very important for me to reflect Mr. Vaswani’s brand and vision into a user-centric, dynamic & online shop environment. Initial expectations for the project were: to create an online shop, with an easy-to-customize interface, the ability to track and process payments as well as promote the company’s branding.  To meet these requirements, we used WordPress with custom HTML5, CSS3 and some javaScript for behaviors.

Production began with a thorough presentation provided by our creative lead, Sun and Moon Photography. Active collaboration ensured new bundles were represented on the website, as well as new fabrics and picture dimensions. The first pitch outlined company style-guides and standards, website requirements, examples of look and feel as well as measurements of success. These were particularly helpful, as they provided another post launch goal to reach during QA stages. WordPress allowed this project to go from conception, to a click through prototype in just under a couple of weeks. It also allowed us to expand the capabilities of the shop to support product-grouping, custom styles through CSS code, and more.

I believe we achieved our goal in creating something that is both bold and elegant, as well as fairly complex under the hood. This website’s main functionality feature is the Online Shop, and it involved many hours of testing user accessibilities, transaction charges, tracking processes, item groupings, layout responsiveness, custom orders and more. I’m extremely thankful to both my team and the client for this opportunity to grow.